Jobless Generation

Twitter Campaign / Website

Would kids rather deal drugs or lay about playing PlayStation instead of having a proper 9 to 5? There are nearly one million unemployed young people in the UK today. Despite what many think, most are passionate, hard working young men and women who just want a proper job.

Circle Sports, the youth employment charity, launched a twitter campaign to put pressure on companies to employ young people. A YouTube video was created to highlight the negative stereotypes they face every day.

The young candidates were secretly filmed being interviewed by an actor posing as a career advisor who asks them to consider career choices that play into stereotypes about young people, such as getting pregnant in order to claim benefits or selling drugs.
 

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After watching the video, viewers are encouraged to send a tweet to some of the UK’s biggest companies, asking them to give the young people from the film a chance, while employers can watch their video CVs and donate job opportunities.

To support the campaign I designed a micosite to tell their stories.
 

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Agency: Publicis London
Brand: Circle Sports
Role:  Design / UI 

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